For the summer of 2013, the Maritime Museum have launched three fun, family friendly exhibitions. The team at the brand new agency Bloke teamed up with Hackett films to create the adventurous tomboy character Lucy. Lucy is a fun-loving, all-action kind of girl designed to appeal to both boys and girls with a slight skew to the girls. Lucy can be seen all over Sydney, from the airport to the back of buses and in an action-packed TVC featured on Channel 9, GO! and Gem.