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This animated dice music video was directed by Wade Shotter for Factory Films and was animated by Yukfoo (studio based in Auckland,NZ). Former freelance illustrator and agency creative turned director Wade Shotter shares insight on his intricate ode to pixilation:

“There were no instructions from the client, which can be a good or a bad thing but in this case it was good. Most of it was created frame by frame in Photoshop. Initially I was going to shoot everything in camera, but the timeline and budget didn’t allow this. So I did the next best thing, which was to animate the clip with photographs of dice. Three animators, including myself, created the whole project in two months.”

(Source: stash 36.17)

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