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Following Leo Baker’s report here’s another interesting research, this time conducted by Screen Australia on what Australians are watching in our multi-screen world.

The new research, conducted by Auspoll for Screen Australia, looks at how motivations for watching different types of content changes across different distribution mechanisms or platforms (cinema, DVD and Blu-ray, online video, subscription and free-to-air television). It also explores the importance that viewers place on Australian content and their level of engagement with social media.

For the full research and reports head over to http://www.screenaustralia.gov.au/what2watch.

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